Background
In 2020 I participated in the SAN GRASTIS fashion protective clothing project, a collaboration between the brands SANFANG and #DAMUR. The initiative comes amid the global COVID-19 pandemic, when demand for protective clothing surges and the fashion industry looks for innovative ways to combine function with style.
The SAN GRASTIS project aims to develop a range of clothing that is both fashionable and protective, ensuring safety without compromising on style.
Product Development Assistant
On this project, I served as a product development assistant. Since I am proficient in Adobe software, I act as a bridge between the #DAMUR team and our production department, ensuring that the products developed meet their requirements, including the color and texture of the patterns on the SAN GRATIS material.
#DAMUR - SS21 Taipei Fashion Week
Ultimately, the SAN GRASTIS project was a huge success, debuting at Taipei Fashion Week 2021 to widespread acclaim. The project not only demonstrated the perfect fusion of fashion and functionality, but also attracted the attention of the fashion industry and consumers. It significantly increases brand recognition for SANFANG and #DAMUR, providing the market with much-needed innovative products during challenging times.
